Monthly Ad spend with PPC networks |
$0 - $20,000/month ad spend (paid to networks) |
$20,001 - $90,000+/month ad spend (paid to networks) |
$90,001+/monthly ad spend (paid to networks) |
No. of Keywords in campaign |
Up to 2,000 |
Up to 10,000 |
Up to 70,000 |
Google Ads - Search, Display & YouTube |
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Bing Ads |
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Google Text Ad Remarketing & Banner Remarketing |
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Google to YouTube Remarketing |
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Quarterly Text based promo videos for remarketing |
Up to 3 |
Up to 5 |
Up to 10 |
Google In-Store Visit Reporting |
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Audience Match - Behavior based and look alike audiences |
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Ads on Gmail |
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Paid Campaign Planning & Strategy |
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Advanced keyword research and selection |
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Paid ads analysis of competitors |
Upto 5 across 3 countries |
Up to 5 across 5 countries |
Up to 10 across 8 countries |
Ad copywriting |
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A/B testing of ad copies |
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Google analytics integration & goal tracking |
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Strategic bid management |
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Reporting - Costs, Performance, ROI, Activities |
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Monitoring clicks, conversions and click fraud activity |
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Setup and management of rule based bidding |
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Google Shopping Management |
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Landing page design and HTML Conversion |
Up to 5 |
Up to 8 |
Up to 15 |
Landing Page implementation |
Custom |
Custom |
Custom |
Website conversion analysis reporting |
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Website conversion analysis implementation |
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Custom |
Custom |
Landing page performance testing |
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Custom |
Custom |
Quarterly Product Catalog Management as per Taxonomy |
Up to 500 active products |
Up to 2000 active products |
Up to 10,000 active products |
Quarterly banner / HTML ad design for display & remarketing |
Upto 5 unique ads |
Upto 12 unique ads |
Up to 20 unique ads |
Translation Services |
Custom |
Custom |
Custom |
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