Google has just launched an array of cost-free tools for the travel industry that enables travel marketers to gain profound insights into customers’ needs and what they seek.
Google is instigating cost-free tools tailored to help travel marketers to arrive at more precise conclusions based on search data for their destinations and hotels in that region.
Google reports reveal that the global searches for “Can I travel” “Where can I travel” are almost at their all-time highs.
As an initiative to guarantee the availability of needed information for the travel businesses and tourism officials to recoup from the pandemic, Google has devised a set of tools that furnish them with real-time travel demands.
Since December 2020, Google has started to test these travel insights tools in the Asia Pacific region. At present, Travel Insights with Google is being launched in the United States as well.
“Today, we’re launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we’ll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.”
Travel insights with Google consist of four tools altogether; the tools are listed here as follows:
- Destination Insights
- Hotel Insights
- Focusing Facts
- Demand Sizing
Let’s see how each of these tools helps the marketers their way through traveling.
Destination Insights
Destination Insights brings forth an explicit picture of top sources of demand per destination.
The tool enables marketers to feed in an original country, a destination country, and a date range and contemplate the data related to the travel demand for that destination.
For instance, if the marketer sets the origin country to “Worldwide” and “United States” as the destination country, they will be able to perceive the source of demand and the cities they are looking to explore.
Regarding the instance, as mentioned above, the massive demand for U.S. travel comes from searchers within the confines of North America, and Las Vegas, New York, Miami, and Los Angeles will come under the most in-demand destinations.
This data will help the marketers recognize the destinations where the potential travelers might be coming from and modify their plans accordingly.
In this example, below we’ve chosen the US as country of origin and Thailand as the destination. See the breakdown of cities from the insights tool.
Focusing Facts
Focusing Facts is the tool that is deep-seated within the Destination Insights tool that exhibits a set of quick insights like “Country with the most inbound interest,” “Fastest growing destination globally,” and “Top city in demand.”
Focusing Facts tools works based on the data of the previous 84 days, which comes up with a versatile vantage point. You will be able to find this data at the top of the Destination Insights tool.
Demand Sizing Tool
The Demand Sizing Tool can also be spotted within the Destination Insights as another section in the same page. This tool lets you put on well-defined filters to compare inbound and outbound interests amongst one primary country and up to ten comparison countries.
Hotel Insights
Hotel Insights is the tool that goes over search trends to help travel marketers recognize the source of interest and attract new guests by building a powerful digital presence. Merely feed in a destination and get an abstract overview of the latest search trends.
Google has helped government tourism officials since they started maneuvering these tools last year in regions such as Singapore and Indonesia. They provide answers to crucial questions as they decide about border reopenings.
Within the ambit of Google’s proceeding global expansion; it recently launched the localized versions of Travel Insights with Google in countries throughout Asia and Europe, counting Spain, France, Croatia, India, Greece, Italy, China, Indonesia, Korea, Japan, Malaysia, Thailand, Philippines, and Vietnam.
For further information on these tools refer to the official blog from Google.
