Five best email sequences to enhance your sales conversion rate

Businesses that aspire to expand the volume of their quality customers must be well-versed with the knowledge of their requirements and altering the marketing strategies based on it. One of the key marketing strategies is to connect with your customers through emails; every company needs to write its own email sequences or must be able to create them. If your company uses funnels to sell your products or services, you really don’t want to miss anybody who enters the funnel, and you want to follow up with this potential customer through an email sequence. These email sequences must be a crucial part of your marketing strategies, as this will welcome people into your business and brand.

You will be able to acquire your prospects’ email ids through special giveaways, freebies, give value education, etc. Once you obtain these email ids, you can use them to enhance your business by sending emails to your potential customers. These are the five most crucial email sequences, and we will discuss in more detail about these sequences and their uses in this article.

 

The Five Types of Email Sequences

1. The Welcome Email Sequence

The welcome email sequence is the most common type of sequence that every one of us will create in the course of our business. This sequence is intended to welcome new people to your list, to create a connection with the people who sign up to your email list. There is no need to discuss the product or service you provide in detail; you will introduce them to you and your business or probably the origin of your business.

 

Email #1:

Educate people through your first email. Illustrate what will be carried out through these emails as it helps them know what they just signed up for and how it is going to look after their target. It will be convenient if you indicate how frequently they will be receiving your emails, as it prepares them for that and prevents them from getting provoked to unsubscribe. Your first email can be inclusive of your Origin story slightly to get people engaged in your story.

 

Email #2:

The following several emails must be of pure value. Instruct people how to do something that’s associated with the products or services you’re selling. Your “value” could be something easy-peasy such as sharing a timeline of what building your business seems like. Documenting your process through your growth helps your audience to learn together with you. Make sure the tone of these emails should sound as if you are sharing your experience of becoming an entrepreneur instead of teaching them something, as it could inspire them.

 

The next step involves sending an email of the soft pitch in which you will make a soft request like “you can learn more about XYZ here” and provide them a link; later, you can send follow-up emails in a more hard pitch tone. However, the point is to push them further into the process of buying, so you need to be precise on what you ask the people. Also, here you must confront the factors that prevent them from buying; and help them overcome them.

 

2. The Nurture Email Sequence

 

Usually, the nurture email is the consecutive email that comes after an excellent welcome email sequence. Nurture emails serve to build relationships and provide value to your business; therefore, the contents of these emails should be all about the customer rather than yourself.

 

The stream of this email should look like this:

 

• Help and Educate: Great chance to ask your leads if they have any doubts or if there’s anything you can clarify anymore. You shall ask them to fill out a survey or send FAQ answers or pre-recorded training videos.
• Customer-Centric: These emails should speak about the customers and their problems, making them feel empowered.
• No-Sales pitch: People might lose interest in your business if you go right into talking about your programs, features, pricing, etc. Always call to mind that this email serves the purpose of helping them to go further and reach the next level. Make it visible that you are there to help them through the process.
• Tweak and Improve: Never leave this one on auto-pilot in your autoresponder – it’s highly essential to evaluate your results and tweak any content that performs poorly. Observe the data that makes you aware of the volume of people opening the emails and the number of emails being bounced, how many are responding, and how many are unsubscribing. Think through this data and come up with where you need to throw out a copy, revise it, or add something fresh that might give more value.

3. The Soap Opera Sequence

 

You might be familiar with this if you are a follower of Russel Brunson; however, you may not have tried this yet. The name derives from the high drama it creates like a soap opera; every email is like its own shocker. This type of email serves the purpose of building expectations and keeping people engaged. It urges people to await your emails and get to know your Attractive Character in a spellbinding manner.

The Soap Opera Sequence is the swiftest way to build a bond between your audience and your Attractive Character (People who are not familiar with AC, kindly refer to the book “Dotcom Secrets” as it extensively covers the topic.) This provides people something to relate to and line up with; hence, we love having an inspirational character or a hero figure to bridge between themselves.

 

• High drama causes eagerness and intensity; hence they won’t wait to read the following email. Every email is open-ended and full of edgy suspense.
• You will fasten to them as soon as you see it as these emails will not be boring.
• Emails build up a storyline, and the reward at the end will be your “secret ingredient,” which will be the product or service you created that pulled you out in a time of crisis that you are sharing with them now.
• Every email has its own “hook,”… escalate the tension in this drama, and stop halfway through the story, saying you will tell them the rest of the story (or the secret) in tomorrow’s email.

 

Accordingly, you will set the stage for high drama and get into the backstory on day two, revealing your moment of truth on the third day and so on. Here you will find a layout with furthermore details.

 

Layout:

 

1. Email #1: Set the stage – a plain thank-you email they receive when they sign up for your list.
2. Email #2: Begin with High Drama – Go straight into the backstory part of your peak point. End at the spot where you met with an obstacle and hit a wall. This should be where you were precisely before creating your business, or it could be something like you just quit your job and were trying to be an entrepreneur, however not aware of how to be successful.
3. Email #3: Epiphany – Here, you will start to bring in the first light. Explicate precisely how you brought yourself out of such difficult situations. Connect with the solution you’re selling.
4. Email #4: Hidden Benefits – Start pointing out what the reader will be acquiring with your association and adapting to your plan or buying your product. These things won’t be evident at once, but you might be selling something that can help people make money. However, it might be having concealed benefits such as creating several income streams, having the freedom of choosing your lifestyle, fixing your mindset, building your relationships finer, and so on.
5. Email #5: Urgency & CTA = The last email. This is where you will be pitching your sales by providing them a reason to take action AT ONCE. For instance, “Only five spots are remaining in my program,” “I have only 20 spots available in my webinar registration,” “This offer will be available at the lowest price for up to,” and add a date.

 

4. The Daily Seinfeld Sequence

 

The purpose of this sequence is to exhibit how fun and entertaining your Attractive Character can be. These emails will be a glimpse into your daily life, based on the concept of the TV show “Seinfeld” acclaimed as being a “show about nothing.” Letting your audience know, admire, and trust you. This sequence can be a great follow-up to the high drama of the Soap Opera Sequence, yet these are more casual and friendly emails. They won’t be promoted as such; instead, they will be random episodes and entertaining stories.

 

These emails can be 90% entertaining and 10% content. Flaunt how fun and entertaining your Attractive Character can be. Emailing every day might feel scary, and you may be concerned that you’re irritating people. However, your sales will increase when your email frequency does, up until you remain entertaining or provide value to the customers.

 

Simply, talk about nothing.. I.E., talk about the day:

 

• What’s going on with life?
• What happened that’s embarrassing?
• How are you living through the holiday season?
• What did you recently buy that you love?
• What did you assimilate in your business?
• What crazy antics did your kid or dog get into yesterday?

 

The objective is to guide you through your core offer once again or another product or service. It might be a related product but make sure every story links back to something you’re selling. You will be able to do this subtly, like mention the offer as a link in a P.S. at the end of the email. Make sure to continue the conversation daily.

 

For instance: If I’m talking about my copywriting services, which are the more high ticket, I’ll always do a, but I’ll do a P.S. that goes like “Maybe you’re not ready yet to buy a whole Done For You launch copy package, but why don’t you check out Funnel Scripts and learn how to write the good copy yourself?”

 

• Send them out EVERY DAY and see your profits double, triple, or quadruple.

 

Send these as broadcast emails, not in your autoresponder, such as the Soap Opera Sequence. Hence the objective is to write them out every day so you can talk about your daily life as it happens. You can write various things out ahead; confirm they’re still applicable to your everyday life in that timeframe.

 

5. The Pre-Launch Email Sequence

 

The Pre-Launch Email Sequence lets people know about the offer or product you’re about to release; it drives anticipation, awareness, and excitement. Send out EVERY DAY ushering up to launch day, then send various emails that day. These emails will make your potential customers feel they belong as if they’re co-creator and not mere consumers of your offer as you’re asking them their feedback throughout the way and sharing what you’re doing.

 

This is a huge one that I believe to be applicable for most entrepreneurs. Note this is called “pre-launch” and not a “launch” since you want to get people to loosen up to the offer you’re launching before you start striking them hard with sales message after sales message.

 

The sequence aims to let people become aware of the offer or product you’re going to release so that you can propel expectation, perception, and anticipation. You will be sending these emails day-to-day preceding the launch day. Then, you will be sending various emails.

 

We must have been through this before; when someone is launching a product or service, for which you have signed up to their notification list, you will be receiving three to five emails in the same day about it. This might sound a bit weird and seems irritable, but some statistics back up this idea, the more emails you send about a launch, the more sales you will make, as the people miss things or delay and don’t buy until the very last minute. However, the third email can make them go, “Ok, fine, I do need this. I’m going to pull the trigger now.”

 

This Pre-Launch email sequence derives from Jeff Walker’s “Launch Formula,” widely known as the Bible for product launches. Here is the layout:

 

Flow:

 

1. Email #1: Letting people know that something is about to come without making them feel like they’re being sold to. Initiate the conversation about your product or service without evidently selling it.
2. Email #2: Curiosity is the key. Evaluate how to tease their interest, which also brings out expectations. This is where you’d instill your hook in a way that grabs people and doesn’t let go.
3. Email #3: Combine… Try to get them involved in helping you to create the product! This retains them and makes them feel like they are part of the process and the contentment of helping you create something they want.
4. Email #4: Handle objections – it would make all the difference if you start doing this as early as possible to determine how many sales you’ll be making. You will not be able to sell until you deal with their objections to the sale. And certainly question them.
5. Email #5: Begin the conversation – get them occupied while keeping away from any technobabble, corporate speak, or anything that sounds too sales-y. None of us want to kill the launch in its crib.
6. Email #6: Keep it fun! Thousands of things are striving for your customer’s attention out there in the market. Find ways in which you will be able to feed humor, irreverence, and fun into the marketing of your product or service. Most importantly, try to be unique and memorable.
7. Email #7: Catch the eye. Just as #6, you are simply doing things slightly different from your competitors. Be more creative.
8. Email #8: Unravel how your market demands a sale. This is where you’ll be using the valuable information you gathered through your previous survey email sent to the audience. Another advantage is, you can simply cut and paste words directly from your pre-launch survey and use them in these emails.
9. Email #9: Find out your exact offer – again, you will be able to do this with the help of your survey responses. You can carry on with tweaking your offer throughout your actual launch based on feedback! Assess the things you can add on, such as live Q&A sessions, info products, etc.
10. Email #10: Verge on Lunch sequence – Inform your list how excited you are to come up with your product or service almost complete, with their help! You are not selling, but you are simply asking them not to join you as co-creators.

 

That is all for the Five Types of Email Sequences – These are the most common types used by entrepreneurs, and I believe you’ll experiment with using these sequences and observe the type of response you receive!