Lead generation and Chatbots make the perfect alliance to enhance our business with leads.
Let’s be honest; the age-old contact form process doesn’t serve the purpose of lead generating as we need it. Any company that wants to flood their business with leads pouring in should adapt to the chatbot lead generation strategy.
Any business can use a chatbot to increase lead generation accordingly. Chatbots help us get a better view of the expectations of your leads as well as your best and worst-performing products or services.
In recent years, B2B businesses have used several tools and solutions to enhance their customer support and develop their sales funnel.
Chatbots are one such solution that is the next giant leap for the business striving to achieve a safe, well-delivered, and effective line of operations. Consequently, chatbots are becoming a vital tool in increasing lead generation and improving lead generation and enhancing the experience of every customer.
Chatbots are more of a member of our sales/marketing team, where it plays the significant role of generating high-quality leads in larger numbers for our business. Chatbots enable us to choose how, when, and which visitors should be prioritized by the chatbots; the most attractive feature is that chatbots can work 24/7, 365 days a year, unlike human resources.
Chatbots serve several purposes that benefit the aspect of generating leads, such as simplifying and streamlining lead generation, customized user interactions, delivering information effectively to the right visitor at the right time, generating leads throughout the year, and giving us an advantage over the competitors. Let us see some of the best chatbots available in the market.
- HubSpot:
HubSpot Marketing Hub is a marketing automation software that helps you with things like alluring the audience your business needs, convert the maximum number of visitors into customers, and run entire inbound marketing campaigns at scale – all on one powerful, easy-to-use CRM platform. You will be able to keep data at the center of everything they carry out, and hence Marketing Hub is built as part of the Hubspot CRM platform.You can achieve an unparalleled level of alignment with the sales to prove ROI and validate investments.The advantages of this chatbot are its Marketing Automation and Conversational Marketing. Being slower to reach ROI and the high cost of this chatbot can be a drawback compared to the other brands in the market. HubSpot is everything you need to grow better. German, English, French, Japanese, Portuguese, and Spanish are the languages supported by this platform. Hubspot also offers other products for customer service, sales, CMS & operations
- Active Campaign
This helps your growing businesses to connect and engage with your customers meaningfully. Its SaaS platform enables your business to generate optimized customer experiences by automating various behind-the-scenes processes and communicates with your customers across channels with customized, intelligence-driven messages. ActiveCampaign lets you practice things such as tracking your customer’s preferences, behavior, and various customs attributes throughout the entire customer lifecycle for a better understanding of their needs with deeper segmentation and more effective outreach.
Active Campaign use data from the entire customer lifecycle to choose the perfect content, send time, and delivery channel for every customer; it replicates the 1-1 personal experience for each customer, regardless of how huge your business gets in time.
The features of ActiveCampaign that serve as an advantage are SMS Marketing, Marketing Automation, Conversational Marketing. This is a slightly cheaper option compared to Hubspot if you’re looking for a chatbot-only solution. ActiveCampaign supports languages like Danish, German, English, Finnish, French, Indonesian, Italian, Dutch, Polish, Portuguese, Spanish, Turkish, Vietnamese, and simplified Chinese.
- Mobile Monkey
Mobile Monkey is the World’s Leading OmniChat platform that enables your business to connect with the customers in real-time through Web Chat, SMS, Messenger, Instagram, and Whatsapp. Key features of Mobile Monkey includes a Multi-platform chatbot builder that allows your business to reuse chat marketing content across any platform and a Unified Chat Inbox that allows you to manage all of your inbound and outbound messaging conversations in a single space, and a toolbox of automation and integrations that help balance your business messaging efforts.
This software is used by over a million businesses worldwide, across every business vertical and country in the world. MobileMonkey has several advantages like providing better support and comparably easier to do business with and features like SMS Marketing, Conversational Marketing.
Mobile Monkey supports languages such as Arabic, Belarusian, Bengali, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai, Ukrainian, Vietnamese, simplified and traditional Chinese.
- Drift
Drift (Our recommendation for starters & scaled-up companies) is the Revenue Acceleration platform that enables your customers to buy from business through real-time conversations using Conversational Marketing and Conversational sales and thus helps your business grow revenue and increase your customer lifetime value faster. Over 50,000 businesses use Drift to arrange their sales and marketing on a single platform to deliver a unified customer experience where the customers are free to have a conversation with the business at any time they prefer.
Drift grease the wheels for the leads to buy from your business through real-time one-on-one conversations. By connecting Drift’s conversational marketing platform to your business’s website, you will be able to generate more qualified leads using Drift’s bots and book more meetings for your sales team. Despite being expensive, Drift performs better at supporting your business. English is the only language supported by Drift.
- Birdeye
Birdeye is a SaaS platform that provides an all-in-one Experience Marketing platform for multi-location businesses; founded in 2012 and is headquartered in Palo Alto. Birdeye reimagines how customer feedback can be used to obtain and retain connected customers by closing the loop between the reputation of your business and the customer experience by capturing real-time feedback, ratings, and sentiment across every channel, such as the review sites, social media, and surveys.
Birdeye remains better at support despite having drawbacks such as being slow in reaching ROI and being expensive. Birdeye remains to be the highest-rated Experience Marketing platform for the last five years on G2. English is the only language supported by Birdeye.
What’s your favorite chatbot builder tool? Let us know in the comments.
